Yasmine Brown

A coaching program for the goal-oriented woman.

Shaping goals for your destiny.

Yasmine Brown

Our client needed a complete brand system that would help her begin her coaching business with a personalized touch.

In response to the saturation in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the importance of a comprehensive brand effort.

The brand identity was driven by strategic alignment with contemporary values and resonating authentically with a dynamic audience. The brand system encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.


After conducting market research, we refined her coaching business's brand message and created a fun and professional brand identity to appeal to the desired audience segment.

We chose to juxtapose elements of personality alongside bold and contemporary treatments of graphics and colors to shape the overall brand aesthetic with a classy yet dynamic tone.


The branding package that our client received captures the heart of her brand, resulting in increased confidence due to having a brand that fully supports its purpose.

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