Challenge
The client desired to create a hip juice brand that would appeal to its urban audience and communicate the importance of taking care of one's body and the community.
A movement was born from this vision. We developed a strategy and story that would connect customers to the brand mission: providing natural drinks to the underserved by highlighting the benefits of living a healthy lifestyle and the impact of doing good for one’s body and the community.
Goal
The brand story we set out to create would spark a rallying cry to nourish the bodies of underserved communities, inviting them to be a part of something impactful in their domain.
This message was achieved through unique and unconventional visuals, language, and a color scheme different from what one would expect from a natural juice company.