American Funding Group

Business Grant Software Company

Locate the funding that fuels your business.

AFG Corp.

Our client needed a brand identity system with messaging that would speak to their audience's need to locate business funding through a uniquely robust grant software system.

The brand identity encompasses a clean, minimal, and connected aesthetic to break through the noise in their industry and provide streamlined messaging and imagery that captures the attention of their target audience.

The logo needed to be an expression of the core brand message, helping their audience make the connection to the idea of the brand serving as a bridge to helping them locate business funding.


We set out to define their brand message and to create a fresh look to truly showcase their identity to express the heart of their business.

Using deep insights, we carefully crafted their brand message for authenticity and resonance. We then created a fresh visual identity to showcase their unique essence. This comprehensive approach empowers our client to confidently communicate their values and engage their audience meaningfully.


To date, the company has seen exponential growth in increased customer engagement, a 100X ROI in sales, and a stronger brand presence in the market.

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A juice truck serving natural drinks in underserved communities.